BRIANNA HANSEN
Resume
HACKERRANK, SR. CONTENT MARKETING MANAGER
Build and execute on our quarterly content OKRs
Responsible for building a strategy around SEO and target keywords
Build and execute a monthly content calendar and newsletter
Identify and target top brands for customer success stories
September 2020 - Present
CLEVERTAP, SR. CONTENT MARKETING MANAGER
June 2019 - September 2020
Responsible for writing copy for SEO-driven blog posts, ebooks, infographics, etc.
Edit all public-facing content including website copy, emails, sales decks, case studies, event collateral, video scripts, etc.
Implemented a work management tool across our team and built out a workflow and dashboard to drive content productivity
Manage content editorial calendar
WRIKE, CONTENT MARKETING MANAGER
January 2015 - June 2019
Wrote our top-performing blog post to date with over 2,300 shares, 360k+ OPV, and was featured on the first page of Google
In Q3 2018, my content was responsible for 70% of total blog traffic
Responsible for email and website copy to drive attendance to our first user conference; exceeding our attendee goal by 33%
Refreshed old content that increased trial conversions by over 130%
Ran multiple industry research reports with over 25 press mentions, including coverage in Entrepreneur, Business Insider, Fast Company, and the Today Show
Responsible for writing copy and social media messaging promoting content and product releases
Conducted case studies with our happiest customers including Hootsuite, SurveyMonkey, Umpqua Bank, and Sotheby Realty
TESTIMONIALS
Need a deadline nailed? Give the project to Bri. Want someone to think outside the box? Bri has an idea. Looking for someone who can deliver time and again? Bri's it. I would jump at the chance to work with her again, and highly recommend her to anyone looking for a highly talented and tenacious content marketer.
Rachel Serpa, Director of Content Marketing at Sigma Computing
Brianna came onto a well-established team and immediately was able to add significant value by focusing on her strengths and taking over two high priority programs for our team. She managed and executed our case study program (including multiple video case studies) as well as our industry report survey program. Both efforts were very successful.
Tom Treanor, Head of Marketing at Arm Treasure Data
Brianna is very detail-oriented and isn't afraid to ask questions to be sure the job gets completed the right way—the first time. Her personality and ability to work well within a team environment make her an excellent collaborator and a fun teammate. Any organization would be lucky to have her.